CBRE’s Full Acquisition of Industrious: A Strategic Move for the Future of Work

CBRE’s acquisition of Industrious isn’t just a business transaction—it’s a visionary step forward, positioning CBRE as a leader in the rapidly evolving world of work. For companies like Alpha Real Estate Advisors, currently based in Industrious’ San Francisco Financial District (FIDI) location, this highlights the growing importance of flexible, amenity-rich office spaces tailored to the needs of the modern workforce.

Why This Deal Is Transformative

1. Nationwide "Tenant in Tow" NetworkIndustrious’ 200+ locations across 65+ cities worldwide give CBRE brokers a built-in network of flexible, high-occupancy spaces to offer clients. This creates a significant advantage for filling vacancies with scalable office solutions, whether for short-term needs or expanding teams.

2. Occupancy Reflects DemandOur San Francisco FIDI location is almost 100% occupied, a clear indicator of the demand for Industrious’ model. Businesses are moving away from isolated office setups in favor of shared environments that encourage collaboration and community.

3. Amenities That Drive ProductivityIndustrious’ offerings—free breakfast, coffee, snacks, happy hours, and unlimited printing—go beyond standard office leases, creating an all-inclusive, productivity-boosting environment that supports employee satisfaction.

4. Flexibility for Changing NeedsShort-term contracts allow companies to scale up or down with ease, making Industrious a valuable solution for navigating uncertainty in today’s business environment.

5. Global Access for a Mobile WorkforceThe ability to work from any Industrious location worldwide is a significant perk. Personally, I’ve worked from Industrious offices in LA, Dallas, NYC, and Pittsburgh, benefiting from consistent quality and support no matter the city.

6. A New Era of WorkThis acquisition reflects a larger trend of blending office and remote work into a cohesive experience. Industrious’ model delivers flexibility, community, and premium environments, aligning perfectly with modern work preferences.

A Broader Shift in the Industry

CBRE isn’t the only player embracing coworking innovation. Tishman Speyer’s Studio, for example, demonstrates a similar recognition of coworking’s potential. Leveraging their extensive real estate portfolio and understanding of tenant needs, Studio provides high-end, flexible workspaces. The question now is: who will jump into this space next?

Why Industrious Thrives While WeWork Struggled

The coworking industry has faced skepticism, largely due to WeWork’s challenges. However, Industrious has thrived because of its sustainable management agreement model, which partners with landlords to share revenue and reduce risk. Unlike WeWork’s lease-heavy approach, Industrious focuses on profitability, tenant satisfaction, and quality service. This disciplined strategy has positioned it as a resilient and trusted leader in the coworking space.

Looking Ahead

CBRE’s acquisition of Industrious is more than a smart business move—it’s a commitment to redefining how office spaces are delivered and experienced. For companies like Alpha, it’s exciting to see solutions that prioritize flexibility, collaboration, and tenant satisfaction take center stage.

The future of work is here, and it’s flexible, dynamic, and built for the modern workforce.